Philosophy: Proving that Where There’s Grace, There’s Hope
For more than 30 years, Philosophy has been focused on love, hope, and (even if there isn’t a jar with this name on it) truth. They face the truth when they acknowledge that 450 million people worldwide suffer from mild to serious mental-health issues, such as post-traumatic stress, depression, anxiety, bi-polar disorder, self-esteem, and financial stress—all of which disproportionately affect women. And the brand has dealt with these unfortunate truths by committing to donating one percent of all sales on philosophy.com to the cause. Their Hope & Grace Initiative program, which launched in July of last year, provides more than 100 community-based mental-health organizations with up to $50,000 in support each year, and their goal is to provide support to one million women within the next five years.
Believe it or not, Philosophy is the first company to place a deep focus on this important cause and the first major beauty company to make a brand-wide commitment for every product sold. The proceeds will award multiple financial grants each year to local organizations working to empower women through promotion of mental health and well-being, and the prevention and treatment of related issues.
With their cause in order, the brand has collaborated with Grammy-nominated singer-songwriter Natasha Bedingfield on an exclusive, original song, “Hope,” to spread exactly that—hope—to women everywhere. To celebrate the release of the single, Philosophy hosted a special event on January 20 at Mary Flagler Cary Hall at the DiMenna Center, in New York City, where Bedingfield performed the song live for the first time.
Be sure to download the song, because 20 percent of proceeds from iTunes sales of “Hope” go to the Hope & Grace Initiative.